Fish1 What Is Readers Worm On Reading?The “worm” that I’m talking about is the worm on the bait of a fisher. If you are going to catch fish, you should have something to put into your bait so that fish will be tempted to bite your bait.

It sounds funny to say that attracting a reader to read your blog is like trying to attract a fish to bite a bait by attaching a worm on your bait.

Readers are also like fish. If they feel a headline of a blog post looks like a trap for them to read the whole post, the reader will just escape on that one and proceed to another place where he can find useful articles to read.

So you better attach your worm properly on your bait, in order to keep a reader on biting your bait.

Your headline is your worm to your bait. So even if your post is short or long, the opportunity of that article to be read by your reader will depend on how you will create your headline.

How do someone be tempted to read the whole story with your simple but deadly headline?

How will you make a reader reads an  article that he doesn’t have any interest on it?

If you only know how to craft your headline well, then you have the best worm to attach on your bait. Then you have the chance to catch even the biggest or smallest fish in the pond!

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